Seminar: A Case Study with Brendon Frazer: How Businesses are Finding Success with AI
Date: Thursday, May 28, 2026
Time: 8am-9am
Where: Golisano Institute for Business & Entrepreneurship, 150 Sawgrass Drive
Cost: Chamber members FREE, Non-members $15.00, Students $5.00
Light refreshments served.
Seminar Description
Join Brendon Frazer, Director of Growth and Marketing at High Falls Sotheby’s Realty, for an insightful, real-world look at how artificial intelligence is transforming business operations. In this practical and engaging session, Brendon will share how he is integrating tools like ChatGPT, Claude, and Gemini into everyday workflows as they
work toward becoming the premier real estate agency in the Rochester and Finger
Lakes region.
Designed for business owners and professionals who want to better understand AI, and discover how it can be used to build businesses in ways you couldn’t image. Whether you’re just beginning to explore AI or looking to refine your approach, you’ll
leave with practical insights and tools you can begin using immediately.
Seminar Objectives
You will be able to:
- Leverage AI Tools Effectively
- Develop Effective Prompts
- Better Understand How to Organize Database Leads
- Learn About Competitor Analysis Tools
- Learn How to Create a Business Strategy
Brendon Frazer Bio
Born and raised in Rochester, Brendon Frazer is deeply invested in the region's
technological advancement. Brendon's journey includes founding a marketing agency
and achieving national recognition as the country's first Director of Marketing and
Artificial Intelligence.
His expertise is further demonstrated by his publication in the Journal of Healthcare
Purchasing. Currently, he is the Director of Growth and Marketing for High Falls
Sotheby’s International Realty, where he is integrating AI throughout the entire
company.
When not driving AI innovation, he enjoys boating on Keuka Lake, music, and local
events.
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