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  • Expert Edge Series: Know Thy Enemy

Expert Edge Series: Know Thy Enemy

  • 02/26/2026
  • 8:00 AM - 9:00 AM
  • Golisano Institute for Business & Entrepreneurship, 150 Sawgrass Drive
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Seminar: Know Thy Enemy

Date: Thursday, February 26, 2026

Where: Golisano Institute for Business & Entrepreneurship, 150 Sawgrass Drive

Cost: Chamber members FREE, Non-members $15.00, Students $5.00

Light refreshments served.

Seminar Description

Just like athletes study game film before facing their toughest opponents, smart marketers dig into their competitors’ playbooks to gain an edge. In this seminar, you’ll learn how to analyze competitor marketing strategies, uncover their strengths and weaknesses, and spot the opportunities they’re missing. From their branding and messaging to their digital ad tactics and positioning, we’ll break down what to watch for - and how to use that insight to refine your own game plan. Join “Know Thy Enemy” and step onto the field prepared, confident, and ready to win.


Seminar Objectives

  1. Understand the purpose and value of competitor research in building stronger marketing strategies.

  2. Learn how to identify key competitors and gather actionable data on their marketing activities.

  3. Analyze competitors’ messaging, branding, and customer engagement tactics to spot strengths, weaknesses, and gaps.

  4. Compare digital marketing performance across channels such as social media, SEO, and advertising to uncover strategic opportunities.

  5. Apply competitive insights to refine positioning, improve targeting, and differentiate your brand more effectively.

  6. Develop a repeatable framework for ongoing competitor analysis - your version of “watching game film” before each new marketing campaign.


Bio

Devin Vosburgh is an experienced marketing consultant and Fractional Marketing Director dedicated to helping businesses sharpen their marketing strategies and achieve meaningful growth. Combining creativity with data-driven decision-making, Devin specializes in brand development, campaign planning, and marketing operations tailored to each client’s needs. Known for a client-first approach and deep industry knowledge, Devin partners closely with business owners to deliver results that make an impact, whether for a single project or ongoing support.

Sponsored By:  Mike Tullio, Owner of Tullio Tax and Advisory Services

Tullio Tax and Advisory Services LLC works primarily with individuals providing income tax preparation and planning services.   You can contact Mike by email for more info.