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  • Expert Edge Seminar Series: Developing A Brand & Business Growth Strategy

Expert Edge Seminar Series: Developing A Brand & Business Growth Strategy

  • 04/25/2025
  • 8:00 AM - 9:00 AM
  • Zoom
  • 34

Registration

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  • You must be able to present your student ID at the event in order to use this ticket type.

Register


This is a two part seminar series! 

Date: 4/24/25
Time: 8:00am-9:00am
Location: Zoom

Cost: Free for Members, $15 for non-members


By the end of this seminar, attendees will be able to:


Gain Clarity on Your Brand & Business Strategy

  • Understand the core pillars of an effective brand growth strategy.
  • Defining your brand’s mission, vision, and values to create alignment with your messaging and offerings.
  • Identify mistakes that hold businesses back, including inconsistent branding and unclear messaging.

Identify & Connect with Your Ideal Target Audience

  • How to identify your ideal clients, moving beyond broad demographics to psychographics, behaviours, and pain points.
  • How to craft audience-driven messaging that speaks directly to your prospect's needs.

Define and Amplify Your Differentiator

  • Discover what truly makes a brand stand out in a competitive marketplace.
  • Learn the key elements of an effective brand positioning that attracts and retains clients.

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Bios

Puja Misra is a powerhouse Brand Strategist who helps entrepreneurs confidently build, monetize, and scale their personal brands. With over 14 years in business, she is the owner and visionary force behind Zoom Into Life Studio, an award-winning boutique branding and marketing agency. Known for her strategic insight and creative innovation, Puja has transformed businesses by crafting influential and impactful brands that attract the right clients. Her deep understanding of the entrepreneurial journey, combined with a service-driven approach, makes her the go-to authority for those ready to stand out, elevate their presence, and thrive in a competitive market.

Abi Misra is a seasoned Brand & Business Growth Strategist at the award-winning Zoom Into Life Studio, where he helps businesses elevate their brand, attract more clients, and drive revenue growth. With over three decades of experience, Abi specializes in transforming businesses into market leaders through strategic brand positioning and business growth. His deep expertise, honed through years of navigating complex business landscapes, gives him a unique ability to overcome objections and craft compelling brand narratives that convert. By seamlessly integrating brand strategy with business development, Abi empowers entrepreneurs to attract the right clients, build meaningful connections, and achieve lasting success.