This is seminar two of a two part seminar series.
Date: 2/27/25 Time: 8:00am-9:00am Location: Golisano Institute for Business & Entrepreneurship
Cost: Free for Members, $15 for non-members
The Brighton Chamber of Commerce is offering a two-part seminar tailored to predominantly Business-to-Consumer solo entrepreneurs. The focus of these seminars is to provide practical tools you can immediately apply to attract and retain new customers, which will ultimately drive customer lifetime value.
Workshop #2: Building Customer Lifetime Value Dr. Marvin Deitz The goal for all businesses is to retain customers longer, increase their purchases, and inspire them to promote your products or services. Participants will first learn how to measure customer lifetime value. Then, they will explore how to enhance the customer experience using the Progression of Economic Value and the Experience Realms. The workshop will also cover the importance of being a thought leader, culminating in an exercise to apply these concepts to participants' businesses. By the end of the seminar, you will be able to: • Identify how to measure customer lifetime value. • Walk through the steps to Progression of Economic Value and Experience Realms. • Demonstrate how to apply these concepts into your business strategy. Bio Dr. Marvin Deitz, a globally recognized authority in Customer Centricity, brings decades of expertise to the Golisano Institute of Business and Entrepreneurship. With a distinguished career spanning leadership roles in multi-billion-dollar corporations, he has earned accolades for innovation, mentoring, and sales achievements. Notably, he served as Senior VP of Global Marketing at Oneida Limited. Marvin’s early career featured record-setting sales success closing million-dollar deals, while his entrepreneurial ventures include founding a digital marketing company and leading 2DAYSMOOD, a Netherlands-based mood technology firm. As an educator, Dr. Deitz leverages his marketing and sales experience to inspire students. He previously taught in RIT's Service Leadership Innovation program, delivering classes to U.S. and international campuses. He also directed the UAE's Corporate/Customer Happiness Certification program at RIT Dubai. The author of CxT Customer Experience Transformation, with another book underway, Dr. Deitz now serves as Lead Professor for Sales at the Golisano Institute, fulfilling his passion for teaching and transforming lives.
