This is seminar one of a two part seminar series.
Date: 1/23/25 Time: 8:00am-9:00am Location: Golisano Institute for Business & Entrepreneurship
Cost: Free for Members, $15 for non-members
The Brighton Chamber of Commerce is offering a two-part seminar tailored to predominantly Business-to-Consumer solo entrepreneurs. The focus of these seminars is to provide practical tools you can immediately apply to attract and retain new customers, which will ultimately drive customer lifetime value. Seminar #1: Creating Emotional Connections with Potential New Customers Dr. Marvin Deitz Learn and apply tools to connect emotionally with potential customers. Using the FORD system, participants will better understand potential customers and approach them by focusing on their “why” through targeted benefits. The session will include real-world examples and a hands-on exercise to apply these techniques directly to participants' businesses. By the end of the seminar, you will be able to: • Identify ways to improve your customer’s experience. • Understand the value in focusing on your customer’s “why.” • Identify the steps in FORD. • Demonstrate how to implement these skills in your business model.
Register for Part 2: https://brightonchamber.org/event-6007475 Bio Dr. Marvin Deitz, a globally recognized authority in Customer Centricity, brings decades of expertise to the Golisano Institute of Business and Entrepreneurship. With a distinguished career spanning leadership roles in multi-billion-dollar corporations, he has earned accolades for innovation, mentoring, and sales achievements. Notably, he served as Senior VP of Global Marketing at Oneida Limited. Marvin’s early career featured record-setting sales success closing million-dollar deals, while his entrepreneurial ventures include founding a digital marketing company and leading 2DAYSMOOD, a Netherlands-based mood technology firm. As an educator, Dr. Deitz leverages his marketing and sales experience to inspire students. He previously taught in RIT's Service Leadership Innovation program, delivering classes to U.S. and international campuses. He also directed the UAE's Corporate/Customer Happiness Certification program at RIT Dubai. The author of CxT Customer Experience Transformation, with another book underway, Dr. Deitz now serves as Lead Professor for Sales at the Golisano Institute, fulfilling his passion for teaching and transforming lives.
